If it is not right, do not do it, if it is not true, do not say it.
~~ Marcus Aurelius ~~


Trucera - not your typical consulting and technology firm
HOW IT ALL BEGAN
Trucera was founded upon a shared belief held by Marcus Aurelius from almost 1,900 years ago. If it is not right, we won't do it, and if it is not true, we will not say it. Further, we strive each day to have an impact that people will remember 1,900 years from now. Obviously this is a tall task. Is it achievable? Possibly. Is it a goal worth pursuing? Absolutely!
Trucera was established out of the collective ambition of our team members to provide consulting and technology services in a pragmatic way with the goal of providing our clients the expert advice they need to turn their own ideas and visions into successful products and services.
If you have worked with consultants before, maybe you encountered a team with stellar credentials that didn't deliver the tactical solutions required to meet your needs. Maybe you have encountered companies that provided conclusions based upon what they thought you wanted to hear only to make sure they got paid for the engagement. We do not believe in such practices and we strive each day to do things differently.
Trucera is different because we are pragmatists, not theorists. We deliver real-world solutions based upon current market conditions and projections for the future. We bring a unique combination of experience, technical knowledge, pricing knowledge, and strategy to our engagements to deliver value to our clients.
Our Core Principles & Values
Integrity ~ We believe in honesty and integrity above all else. This includes treating our staff and our clients with respect and professionalism in an open and honest manner. We believe in taking on projects only when we can solve a need. If we can't help you, we will tell you.
Execution ~ We believe vision, without execution, is hallucination.
Passion ~ We believe in passion and have a strong desire to take on interesting projects.
People ~ We believe in people and know that almost anything is possible if the right people are engaged and executing the correct strategy.
Process ~ We believe in solid processes that enable businesses to meet their goals. We believe the business should own the process and not allow the process to own the business. Broken processes must be eliminated and new processes must always be considered.
Product ~ We believe in product. A viable product that that solves a need and creates value is always required for success.
Innovation & Failure ~ Yes, they go hand in hand. “Failure is an option here. If things are not failing, you are not innovating enough.” – Elon Musk
Challenge ~ We believe in challenging ourselves and our clients by showing the value of change, pushing them toward the future, and helping them embrace innovation and new ideas.
Down to Earth ~ We believe in engaging with our staff, clients, and partners in a pragmatic, approachable, and rational manner.
